Viewing entrepreneurship “in motion”: Exploring current uses and future possibilities of video-based entrepreneurship research
نویسندگان
چکیده
Video research methods provide a powerful yet accessible way for researchers to observe and theorize entrepreneurial phenomena by analyzing entrepreneurship “in motion.” Despite the growing uptake of video data in research, there is no available overview or analysis current uses methods, which makes it difficult interested grasp its value possibilities. Our systematic review 142 articles published leading journals reveals three dominant methods: (a) videography wild” (such as pitching other naturally occurring practices); (b) content using entrepreneur-generated videos crowdfunding archival videos); (c) elicitation “manufactured” contexts interviews focus groups, experiments interventions). Building on these studies, we put forward agenda video-based that capitalizes unique affordances understand interactional, embodied, material, emotional nature practice.
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ژورنال
عنوان ژورنال: Journal of Small Business Management
سال: 2021
ISSN: ['0447-2778', '1540-627X', '0047-2778']
DOI: https://doi.org/10.1080/00472778.2020.1866184